Blondery is a direct-to-consumer virtual bakery that specializes in a distinctive collection of handmade blondies inspired by generosity. Founded by professional pastry chef Auzerais Bellamy, Blondery reflects her passion for making the perfect blondie and making her profession a better place for women and people of color. Baked to order in Brooklyn and shipped nationwide, Blondery solves the essential question of what to give when you want a unique and delicious gift for yourself or others any time of year.
Auzerais spent 10 years refining her blondie recipe that was inspired by a childhood flavor memory of a pecan praline candy an older lady at her parents’ church gave her. When she finally captured that flavor and its related spirit of generosity in a decadent blondie topped with pecans and salted caramel, she filled 500 orders in Blondery’s first holiday season. Blondery now has hundreds of regular customers including clients such as Bloomingdale’s, Netflix and Salesforce.
Auzerais’ tight focus on four core flavors with rotating seasonal flavors allows her to maintain exceptionally high quality standards. Every batch of bite-sized blondies starts with the butterscotch base characteristic of blondies and contains carefully-sourced ingredients like pecans from a third-generation family farm in Texas, King Arthur Flour, Guittard chocolate and free-range eggs.
Auzerais grew up in Hayward, Calif., baking for her family and experimenting with recipes. She graduated magna cum laude with a degree in pastry arts from Johnson & Wales and interned at Alain Ducasse’s pastry school in France before a decade-long career in fine dining. She staged at Michelin-starred establishments The French Laundry in California and Daniel and Per Se in New York and worked as the executive pastry chef at Brooklyn’s Pies ‘n’ Thighs and Ducasse’s Benoit Bistro. In 2015 as the pastry sous chef at Thomas Keller’s Bouchon Bakery, Auzerais became frustrated with the lack of representation in fine dining and set out to change the industry. Auzerais found her soul as an entrepreneur and, as Blondery grows, is creating the supportive workplace she sought by hiring people of color and empowering them for careers in the restaurant industry.
“I would never discourage people from going into the world of fine dining, I just want to be that bridge that says they're enough,” Auzerais explains. “If they already know that and don’t have to struggle, that will help them.”
Blondery’s process reflects the tone of a professional pastry kitchen where a dish towel is always a towel, never a rag, and attention to detail is de rigueur. “Many fail to understand why some people are attracted to fine dining. Why would you want to work in that environment? It wasn’t a very nurturing environment but your standard for everything improves,” Auzerais says.
Auzerais is a lifelong advocate for social change and recently donated half the proceeds from her Brooklyn Blackout Blondies to the Equal Justice Initiative as part of the nationwide Bakers Against Racism campaign.
Her mistakes inspire her. “I am big on personal development and as I continue to grow, I bring those experiences back to Blondery and create something around them, whether it’s inspiration for a new marketing campaign or a new flavor profile,” she says.
Auzerais is also inspired by people who live their life out loud like Salvador Dali, Nipsey Hussle, Mr Buckley Interiors and the clothing designer Anifa Mvuemba. “The world is full of great ideas and a lot of naysayers and roadblocks. The courage and dedication it takes to put something unique out in the world is respectable to me,” she says. “Not a lot of people do it.”
COVID coincided with Blondery's break-out year and increased demand for mail-order blondies, including a big delivery for Netflix's Emmy nominees. In June alone, Auzerias sold three times more blondies than she did in all of 2019. But COVID also forced Auzerais to buy a car because she couldn't rely on Uber and Zipcar to drop orders at FedEx. Auzerais shares the joys and challenges of being an entrepreneur in the midst of a global pandemic and social unrest on her YouTube channel.
When not at work, Auzerais collects artisan candles, appreciates fine fragrances and looks for new hiking experiences.
She lives in Bushwick, Brooklyn.
Blondery’s collection is shipped throughout the U.S. and available at Blondery.com and seasonal pop-ups. Follow @Blondery on Instagram.