January 16, 2021 00:25
Blondery Opens Nov. 1 for Thanksgiving Orders; Dec. 1 for Holiday Orders
FOR IMMEDIATE RELEASEÂ
MEDIA CONTACTS:Â
Auzerais BellamyÂ
hello@blondery.comÂ
Deborah KwanÂ
deborah@dkprfood.comÂ
Blondery Opens Nov. 1 for Thanksgiving Orders; Dec. 1 for Holiday Orders Give a gift inspired by generosity:Â
Send decadent holiday boxes nationwide in November and DecemberÂ
Brooklyn, N.Y. (Oct. 1, 2020) — Blondery, a direct-to-consumer virtual bakery specializing in a distinctive collection of blondies handmade by professional pastry chef Auzerais Bellamy and her team, re-opens Nov. 1-14 for Thanksgiving orders and Dec. 14-21 for winter holiday orders. Baked to order in Brooklyn and shipped nationwide, Blondery solves the essential question of what to give this holiday season when you want a unique and delicious gift for yourself or others.Â
As a diversion to a demanding career in fine dining, Auzerais spent 10 years refining her blondie recipe inspired by a childhood flavor memory of a pecan praline candy an older lady at her parents’ church gave her. When she finally captured that flavor and baking’s related spirit of generosity in a decadent blondie topped with pecans and salted caramel, she filled 500 orders in Blondery’s first holiday season. Blondery now has hundreds of regular customers including Bloomingdale’s, Netflix and Salesforce.Â
Every flavor is hand-made with a butterscotch base and carefully-sourced natural ingredients. Blondery’s holiday boxes are a curated collection of Blondery’s flavor memories and experiences — the original best-selling Pecan and Salted Caramel, the gluten-free Brooklyn Black-Out, the plant-based Sweet Potato and more.Â
-more-
Blondery Holiday Collection (page 2 of 3)Â
Visit Blondery for holiday calendar updates:Â
Nov. 1-14: Open for pre-Thanksgiving ordersÂ
Nov. 18-23: Thanksgiving orders shipÂ
Dec. 1-12: Open for winter holiday ordersÂ
Dec. 14-21: Holiday orders shipÂ
Dec. 21-31: Last call 2020 ordersÂ
The Anniversary Blondie Variety Box ($85)
You won't be able to take your eyes off these adorable andÂ
delicious blondies neatly snuggled in a sleek gift box. You’llÂ
fall in love all over again when you taste one. Blondery’sÂ
Anniversary Box highlights the seasonal favorites of pastÂ
and present collections. Excellent as a gift and veryÂ
appropriate for safe social holiday gatherings. FlavorsÂ
include Red Velvet; Brooklyn Black-Out (gluten-free);Â
Cinnamon Sugar; Birthday Cake; Pecan and Salted Caramel; and Sweet Potato (plant-based).Â
Red Velvet Blondies ($65)
Back by popular demand, these beautifully-hued specialÂ
edition Valentine’s Day blondies are equally appropriate for the holidays and include Valrhona cocoa, mascarpone, red beet powder, andÂ
bourbon vanilla. Soft and chewy blondies sandwiched with a luscious, light and creamy ganache then topped with a 24K edible gold leaf. One bite and you’ll understand why these are a seasonal favorite.Â
The Cake by Blondery ($195) is a towering masterpiece of
pure indulgence. The Cake features 11 layers in varyingÂ
order of Guittard chocolate buttercream; devil’s food cake;Â
feuilletine ganache; vanilla and chocolate chip blondies;Â
vanilla buttercream; toasted pecans; and salted caramelÂ
ganache.Â
-more-
Blondery Holiday Collection (page 3 of 3)Â
Meet the Maker
Auzerais Bellamy grew up in Hayward, Calif., baking for her family and experimenting with recipes. She graduated magna cum laude with a degree in pastry arts from Johnson & Wales and interned at AlainÂ
Ducasse’s pastry school in France before a decade-long career in fine dining. She staged at Michelin-starred establishments The FrenchÂ
Laundry in California and Daniel and Per Se in New York and worked as the executive pastry chef at Brooklyn’s Pies ‘n’ Thighs andÂ
Ducasse’s Benoit Bistro. In 2015 as the pastry sous chef at Thomas Keller’s Bouchon Bakery, Auzerais became frustrated with the lack of representation in fine dining and set out to change the industry. Auzerais found her soul as an entrepreneur and, as Blondery grows, is creating the supportive workplace she sought by hiring people of color and empowering them for careers in the restaurant industry. Â
Auzerais is a lifelong advocate for social change and recently donated half the proceeds from her Brooklyn Blackout Blondies to the Equal Justice Initiative as part of the nationwide Bakers Against Racism campaign. Â
Auzerais lives in Bushwick, Brooklyn. Â
Instagram: @BlonderyÂ
YouTube: Auzerais from BlonderyÂ
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