Press Kit

Blondery is a direct-to-consumer virtual bakery founded by Auzerais Bellamy, a professional pastry chef and lifelong advocate for women and people of color. Blondery’s distinctive collection of blondies includes four core flavors with rotating seasonal flavors that solves the essential question of what to give when you want a unique and delicious gift for yourself or others any time of year.

Bespoke Gifting

JP Morgan Chase

Following 18 successful collaborations with JP Morgan Chase, we partnered with Chase Bonvoy to create 30 custom blondie boxes for their customer loyalty event. Each box showcased Blondery’s core collection, adorned with a custom satin branded bow meticulously hand-tied around them. These exclusive gifts were personally delivered via private courier from our Hudson Valley headquarters to the event space in Manhattan just hours before the event commenced. The distinctive gifts sparked a wave of social media posts expressing gratitude to Chase, elevating customer satisfaction and reinforcing the appeal of Chase Bonvoy.

Dropshipping

Lincoln Access Rewards

Since early 2023, Blondery has been the exclusive luxury dessert provider for Lincoln Access Rewards customers. Lincoln pre-purchases desserts in bulk and shares customer data as points are redeemed. Blondery fulfills orders and provides tracking numbers.

So far, 481 Lincoln Rewards users have redeemed points for Blondery products, enjoying timely delivery and exceptional service. The collaboration highlights Lincoln’s role as a tastemaker, offering premium, seasonal desserts that keep customers excited.

This partnership enhances Lincoln’s rewards program with luxurious treats and provides Blondery with increased exposure and steady orders, showcasing both brands' commitment to excellence.

In person Demo

Bloomingdales

Bloomingdale’s invited Blondery to take over their B Kitchen at the flagship 59th Street location as part of the Spring Is... campaign, celebrating fresh starts, new trends, and seasonal indulgences. To enhance the in-store shopping experience, Bloomingdale’s pre-purchased Blondery’s signature blondies, ensuring seamless availability for attendees. Chef Auzerais Bellamy elevated the event with a live demonstration, offering an exclusive look at her meticulous process of crafting decadent blondies. Blondery also transformed the space with themed decor, bringing the essence of spring to life with fresh, vibrant touches. Guests engaged in a multi-sensory experience, indulging in delicious treats while shopping Bloomingdale’s newest arrivals, customizing their purchases, and enjoying DJ beats and special gifts. The collaboration seamlessly blended fashion and food, reinforcing Bloomingdale’s commitment to luxury, craftsmanship, and curated experiences while driving in-store traffic, increasing engagement, and strengthening customer loyalty.

Submit An Inquiry

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